Wednesday, 26 January 2011

How does your media product represent a particular social group?

I have chosen an image of Florence Welch from Florence and the Machine simply because she is demographically and pyschographically similar to my cover model/artist and I think that they would both attract my target audience. My target audience is not as easily recognised as say goths or punks but you can see from the images below that my target audience do share something in common.



My image is a mid shot so that you can visually see the background in the image. Florence's image is a medium close up and you can just see the top of her clothes. My image has a subjective gaze but the other image has an objective gaze making you want to see what she is looking at. Both images are posed but in a natural way. The shallow depth of field in both the images makes the main topic stand out even more and also the blurred background gives off a nice effect. The images have different postures and their bodies are also in different angles to the camera. My image has her body facing the sea and her head is turned to look at the camera. The other image has her at an angle, almost diagonal to the camera and you can see the side of her face. My model's facial expression is neutral whereas the other models' is slightly open, which could connote shock, suprise, or interested moods. Both models have a similar haircut with a bold full fringe, however Florence has red hair and my model is brunette. Both of the images is set in an outside environment, which is where my target audience also like to be. You can tell from the clothes and also how the models have been done up that they come from a middle or above class. The shirts and collared dresses also helps the reader recognise the type of clothing that my magazine links into and could also be an example of how they want to dress.


Demographics

I chose to have a female as my main image because the particular issue of the magazine is mainly to do with women, the other image is very similar to mine because she is too a female and they share a similar race. Although I have used a female as the main image I still do believe that both genders will be attracted to my magazine. The men will always find women attractive so this may encourage them to pick my magazine up especially as the magazine includes a photoshoot of the artist, but another encouraging aspect is that a lot of men like indie music, some may like alternative but the majority will like indie. The females will like the magazine because the artist is someone to look up to and they will obviously like the genre of music, but clothes will probably influence them to read it as has a lot of photography and fashion content.

Pyschographics

The pyschographics is mainly suceeders although some could be aspirers- buying the magazine to achieve this lifestyle. My lifestyle subset for my magazine is yuppies because it is targeted at young men and women with a successful job.


My magazine is a pro-consumerist because contains a wide amount of style and fashion and particular looks, also because my magazine is targeted at middle class and above, they will very much want to spend their cash. So having pages in a magazine where they can see what they can buy will attract my audience. The advertisements in my magazine will very much be about indie fashion and other related subjects. There will also be advertisements of festivals, cameras, and art.

What are conventions and why do they exist?

Conventions are what make up the parts or sections of a magazine, they are a vital part in constructing a magazine. Some magazines are more conventional than other magazines, but this is usually because they do not follow the mainstream target audiences and are only targeting sub-cultures or a specific genre.

An example of conventions for a front cover and double page spread are below.








What is the genre/hybrid of my magazine?

The genre of my magazine is indie and alternative music, it includes some rock artists and bands, but the majority is indie. My magazine is split between music & culture and the glossy- music & lifestyle. This is because my inspirations have come from magazines that are in both of theses categories.


I have chosen 'The Face' as one of my inspirations because my magazine has an old fashioned feel to it, and the design and theme of the magazine has been made to look slightly vintage. This magazine is in the music & lifestyle category. It features more of the sense of style just as much as it does the music that goes along with it, which I think would attract my target audience.


Another magazine that I chose which also belongs in this category is 'Q', which is another inspiration to my magazine because the magazine is focused on the quantity of pictures and limtied text. This can be seen in my magazine rather clearly, especially on the double page spread; where an image covers one whole page and a short interview covers three quarters of a page.



Another inspiration that falls into the category of music & culture is 'Rolling Stones'. Like the 'Rolling Stones', my magazine feautes a mix of fashion, photography, a lifestyle and two specific genres. My magazine is mainly about the photographers and their specific style in capturing an image. The lifestyle of my magazine is important, which links in to the particular fashion; this is because they follow an old fashioned lifestyle and are quite laidback but serious about their work. Their work is considered very important and their career is usually to do with the arty or media side. This results in bringing in quite a bit of money and are therefore my target audience is middle class and above (ABC1).

Thursday, 20 January 2011

Forms&Conventions

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Forms&Coventions

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Forms&Coventions


Draft Music Front cover
Originally uploaded by Sophie Maas
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My Target Audience

My target audience will like:-

MUSIC
• Indie/Alternative- Mumford&Sons, Kings of Leon, Florence and the Machine, Artic Monkeys, Ellie Goulding, White Stripes etc.
SHOPS
• Topshop/man, Urban Outfitters, Charity Shops, H&M, Zara, Jack Wills, HMV and Vintage Shops. FASHION-chinos, converses, ray bans, brogues, knitted cardigans, boat/deck shoes, knitted hats, geeky glasses, fitted trousers, skinny jeans, high waisted shorts, playsuits, barbour jackets, classic dress, bow tie, old fashioned haircut.

INTERESTS&HOBBIES
• Photography, art, shopping, gigs, festivals, acoustic guitars, antiques.





My target audience will buy my magazine because it will have everything in there that they will like or take an interest in such as, clothes, indie&alternative music, advertisements of food, fashion, products (beauty and technology) festivals/gigs, films and albums and also keeping up to date on all of their favourite artists that are featured in the magazine.
My target audience enjoy most genres of films, but some that they may not like are; action and sci-fi. The food and drink that they will most likely purchase is Costa/Starbucks, Oreo's, sandwiches.

Addressing My Audience: Double Page Spread

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