Institutional Data: Music Magazine

I have focused on two music magazines because the magazine that I am going to create is somewhere in the middle of them.

NME (New Musical Express)

NME is a popular music magazine in the United Kingdom, published weekly since March 1952. It was the first British paper to include a singles chart, in the 14 November 1952 edition. In the 1970s it became the best-selling British music magazine. During the period 1972 to 1976 it was particularly associated with gonzo journalism, then became closely associated with punk rock through the writing of Tony Parsons and Julie Burchill.It was initially published in a non-glossy tabloid format on standard newsprint.
NME has become a truly unique multi-platform media proposition. Across the magazine, nme.com, NMETV, NME Radio and the brand's live events and awards, NME reaches over one million music fans every week. NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 58 year heritage.
The magazine gets published every week for £2.20 which is a fairly high price for often it comes out. One of the reasons for this is because it is aimed at ABC1 classes.

The magazine also has a readership of 411,000 people and 73% of this is men, beacuse of this the magazine is targeted at men aged 17-30.



MOJO

Mojo is a popular music magazine published initially by Emap, and since January 2008 by Bauer, monthly in the United Kingdom. Following the success of the magazine Q, publishers Emap were looking for a title which would cater for the burgeoning interest in classic rock music. Mojo was first published on 15 October 1993; in keeping with its classic rock aesthetic, the first issue had Bob Dylan and John Lennon as its first cover stars. Noted for its in-depth coverage of both popular and cult acts it acted as the inspiration for Blender and Uncut. Many noted music critics have written for it including Charles Shaar Murray, Greil Marcus, Nick Kent and Jon Savage. The launch editor of Mojo was Paul Du Noyer and his successors have included Mat Snow, Paul Trynka and Pat Gilbert.Often criticised for its frequent coverage of classic rock acts such as The Beatles and Bob Dylan, it has nevertheless featured many newer and "left-field" acts. It was the first mainstream magazine in the UK to focus on The White Stripes, whom it has covered as zealously as many older acts.Mojo regularly includes a covermount CD which ties in with a current magazine article or theme. In 2004 it introduced the Mojo Honours list, an awards ceremony which is a mixture of readers' and critics' awards.
Discerning and passionate music aficionados, the MOJO audience is predominately male (72%) and affluent (36% AB). These heavy consumers of music see their passion as discovery without boundaries, genre and decade being secondary to quality. The magazine is published monthly for £4.50. The readership of MOJO magazine is around 106,367.